Today’s technology isn’t just disruptive—it’s changing the way we communicate. Looking ahead, this disruption will continue to shape the way associations interact with the world around them. The catch: association leaders must quickly adapt and embrace digital disruption if they want to succeed. But how?
Join us on Tuesday, September 20th from 2:00 PM to 3:00 PM for a special Association Chat, as 5:00 Films CEO, Esteban Escobar along with a leading panel of guests discuss the major communication challenges facing today’s associations. Learn what role technology and social media play in a changing landscape—as well as how smart leaders are adapting and succeeding.
We’re filming this one in front of a LIVE studio audience. Seats are SOLD OUT, but you can still catch the Livestream!
Your Host: KiKi L’Italien
KiKi has hosted Association Chat since 2009. “#AssnChat” has evolved from a weekly chat on Twitter to a weekly interactive live streaming interview and podcast with quarterly in-person events, focused on the latest news, tips, and how-to’s for the modern day Association Professional.
In her day job, KiKi is CEO and founder of Amplified Growth, a digital marketing consultancy specializing in SEO, social media, and content strategy for associations and for-profit clients. She travels around the country for speaking and training engagements with organizations like American Society of Association Executives, QVC, and National Beer Wholesalers Association among many, many others. You can also find KiKi online serving as faculty and corporate trainer for Mediabistro’s online courses in social media and you can read her work as a contributing author in the book, Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World (ASAE, 2010).
You can follow KiKi on Twitter and Instagram at @kikilitalien.
Our stellar panel of guests:
Robb Lee serves as the Chief Marketing and Communications Officer for ASAE in Washington, DC. Robb is responsible for leading and managing all of the activities within ASAE’s Communications Group. In addition, his management responsibilities include Innovation/New Product Development and Diversity & Inclusion. Robb has more than 20 years of experience creating, developing, implementing, evaluating and managing national and international multi-media branding, advertising and public relations campaigns with budgets ranging from $1M to $55M, and has worked at several top 10 advertising and public relations agencies
You can follow Robb on Twitter at @RobbLeeDC.
Deb Fiscella, president of Center Stage Marketing, has enjoyed developing and overseeing publicity and promotional campaigns for more than 20 years, predominantly in the theater and entertainment industries. She’s worked closely with the National Theatre, Disney Theatricals, Arena Stage, Shakespeare Theatre Company, Kids Euro Festival, and many more, and with acclaimed artists such as Angela Lansbury, Berry Gordy, Lucie Arnaz, and Idina Menzel. In addition to her experience in the field, Ms. Fiscella has taught marketing and public relations at American University as part of its graduate Arts Management program.
Connect with Deb on Twitter at @DFMPR
Rachna Choudry is the Co-Founder and CMO of POPVOX. After ten years of lobbying and advocacy work for national nonprofits, Rachna co-founded POPVOX, a multi award-winning online advocacy tool honored at the 2012 Tribeca Disruptive Innovation Awards. POPVOX has helped close to 500,000 verified constituents share their personal stories and experiences with their lawmakers in Washington. In 2014, Rachna ranked #6 in Digital Citizenship Project’s Digital Citizens of the Year. She is responsible for marketing POPVOX’s Pro tools to advocacy groups and for engaging new users.
Find Rachna on Twitter at @rachnaDC
Esteban Escobar got his start in video production making his own commercials for his surf shop in Chile. Yes, surf shop. Yes, Chile. Eventually he moved back to the US, and in 2004 he started 5:00 Films & Media, which has gone on to produce hundreds of projects and win dozens of awards for nonprofit and association clients in the US and abroad. Along the way he got married, is raising four daughters (yes, four), continues to seek out discoveries, inventions, innovations and revelations; built a thriving video marketing business for mission-driven organizations; and now found himself in FRONT of the cameras talking about how to succeed at effective storytelling in a disrupted communications world.
Send Esteban Twitter love at @hi5oclock.
Answer 5 Questions to WIN
Additionally, you’ll have a chance to win a $10k integrated marketing package for an upcoming event or campaign—including video, social media optimization and more! The winner will be announced during the live broadcast.
Have Questions? Email us and let us know what you want to hear about.