On Sunday August 19, I’ll be co-presenting at ASAE Annual in Chicago with VJ Mayor, Senior Director of Communications at the National Confectioner’s Association (NCA) and Emily Forbes, Founder of the online video collaboration platform, Seenit. We’ll be leading a session on the power of collaborative storytelling and using crowdsourced video to engage members and stakeholders (you can participate in co-creating video for the session by downloading the Seenit Capture app, logging in, and entering “asae18” when prompted to join a project).
How the hell did I get here?
Curiosity, serendipity, and collaboration.
A few years ago, 5:00 Films & Media was focused almost exclusively on working with charitable nonprofits, but we were increasingly curious about the good work and community building being done by associations. So we offered to shoot video at a couple of association events for our friends Joe Colangelo and Eric Misic at Bear Analytics, once in October 2015 and again in March 2016, to help us get a better sense of the industry and the people who work in it.*
We met lots of interesting people who were doing great work and had incredible stories to share. Among those people was Larry Wilson with the National Confectioners Association (NCA), who told us about their amazing Sweets & Snacks Expo and its 18,000 attendees and 4 acres of sweet and savory goodness. Two words: Video. Friendly.
Around the same time, I found Seenit, completely by chance, on Twitter. Seenit is a video production technology that lets teams co-create video in real time, with anyone, from anywhere. If they have a smartphone, the right project ID, and an internet connection, you can ask anyone to be on your video crew wherever they are.
The 5:00 Films & Media team immediately saw an interesting opportunity to use Seenit to power an innovative attendees-eye-view of Sweets & Snacks. We reached out to our new friends at the NCA, and they connected us with Susan Whiteside and VJ Mayor. Together, we built a plan for a proof-of-concept run at Sweets & Snacks 2016.
Weeks of planning and preparation culminated with our first crowdsourced video.
ASAE ANNUAL 2018
Fast forward a year to ASAE Annual 2017, and VJ having another inspiration… associations like innovation, so let’s bring our experience with the power of crowdsourced, co-created video to Chicago in 2018!
So… come join us at ASAE Annual 2018 on Sunday afternoon August 19, 2018 from 4-5pm, at the McCormick Place-West Building in Chicago, Level 1, Room W178b.
Learn how to turn members and event attendees into your global camera crew, have them capture organic footage, and create unique, authentic content. You’ll hear case studies complete with tricks and tips on how you can crowdsource/co-create your next video project. A live demonstration will be conducted, so you can experience firsthand what it will be like for your members to participate in a crowdsourced video project.
Hope to see you there!
Story, Brand Strategy, and Partnerships
5:00 Films & Media
[NOTE: This post provides context for an upcoming presentation on the power of crowdsourced video at ASAE Annual 2018. If you have questions you’d like us to answer during the session, you can participate via crowdsourced video by downloading the Seenit Capture app, logging in, and entering “asae18” when prompted to join a project.]
*Since then, we’ve worked a LOT of amazing people in and around the association industry. We may have fallen into it almost by accident, but we’ve grown attached to it because we see the great work that associations do. You can see some of our work in our Association Demo Reel.
We continue to be curious! We’d love to know more about what YOU do. Drop us a line at info(at)500films.com, or connect with me directly on LinkedIn.