When created right, animation can be one of the most efficient and versatile forms of communication, streamlining complex ideas and information. Although animated videos have been around for years, a new wave of motion graphics are taking the content marketing world by storm. And for good reason—they’re transforming the way stories are being told.
Motion Graphics Explained
Bringing bar charts, news reports and information to life is one breed of motion graphics—however the ones gaining popularity are longer and packed with creativity. Using motion graphics adds a whole new dimension to how visual stories can be told or enhanced. Non-profits are flocking towards this tool to help them differentiate their messaging and drive success.
Although motion graphics aren’t right for every application, they are particularly helpful when trying to package complex or abstract ideas into easy to understand visual concepts. Organizations looking to capture a story that’s not practical to film in real life often gravitate towards animated videos as well. In both instances, motion graphics offers very beneficial possibilities.
5 Benefits of Animated Videos
Looking to get more shares, likes and loves? Simple, colorful motion graphics can create more entertaining messages, and simplicity promotes more sharing—and with that comes an increase in search engine rankings.
2. More Control
There is an increased level of control when creating animated videos, as compared to live action videos. You are literally creating every aspect of the tone and mood of your video from scratch.
Not bound by the real world, motion graphics provide a broader, more creative canvas than live action. With animation, anything is possible.
4. Cost Effective
Some types of videos, like those shot in challenging or remote locations, or videos with a large cast, can get expensive quickly. Animation can reduce the costs of complex or challenging videos.
5. Enhance Your Brand
Using high tech elements, animated videos can refresh the look of tired brands.
Content that is both stimulating and shareable has the ability to drive success when executed well. Give us a call today and discover how 5:00 Films and Media can help you bring your story to life using motion graphics.