In recent years the DIY world has exploded. So much so there’s a television channel and social media platform devoted to it. From a business and technology standpoint, you can even take the DIY route when it comes to creating a website or video. With rock-bottom price tags and fast turnaround times—of course it might be tempting. But there can be downfalls. Just search #DIYfail or #PinterestFail for non-stop laughs. However, when it comes to your brand, it’s not a laughing matter.
5 Questions to Ask Yourself Before You Try a DIY Video
Typically businesses look to video as a way to communicate their mission and drive results. Taking the DIY route might save you time and money—but the decrease in quality and consistency may not make up for it in the long run. Before you decide whether or not to try DIY video, ask yourself these five questions:
- What kind of quality do people expect from your organization? If homemade video is acceptable—give it a shot. But if they’re looking for something polished, going the DIY route might set you up for a #DIYfail. Always remember: a bad video is worse than no video.
- Do your resources meet those expectations? With your current resources (talent, experience, equipment, time) can you meet the expectations of your audience with no outside resources? If yes, try DIY. If no, you should look into borrowing or hiring what you need to succeed; maybe that’s a skilled team, maybe it’s an experienced volunteer.
- Are you looking for short-term cost savings or long-term gains? Sure you might save some money upfront with a DIY video—however you should consider the long term risks your brand faces from a poorly executed video.
- Once the video is made—what actions will you take? Do you have a distribution plan in place? Often that can be more important than the video itself.
- Can you make a case for a professional video consult before choosing DIY? Creative consults are typically free with no-obligations. Here at 5:00 Films we help clients make a case to their stakeholders when extra support and planning is needed.
Our team believes in the power of DIY. If you want to do it yourself—or maybe have your audience help—we offer training, support and collaboration packages that put you in the driver seat. Contact us today to learn more. And of course, our consults are always free.