Disruption is a “given” these days. Technological changes are happening so fast, things are exploding and becoming a part of our everyday life. To stay ahead, associations must figure out what to embrace and what the next big disruption will be.
In September 2016 we teamed up with industry experts to discuss just that—the next big disruption. Hosted by KiKi L’Italien of Amplified Growth (during the first ever Association Chat filmed in front of a live studio audience), we chatted about major communication challenges facing today’s associations and what role technology and social media play in changing landscapes—as well as how we are adapting and succeeding.
If you missed out on the chat—don’t worry—you can watch the recording (see below!) or just keep reading to see how each panelist weighted in on the topic:
Robb Lee, CMCO, ASAE: The Center for Association Leadership
We take a look at our audience and meet them where they live—which right now is Facebook and Twitter. We’re trying to keep up with what the next big thing is—so we can stay ahead of the curve and continue to connect and talk with our people. We need to take a holistic view and deliver better messages.
Deb Fiscella, President, Center Stage Marketing
From a PR perspective, it’s all about connecting with different channels in order to share your story. So while the goal has stayed the same throughout the years—the channels in which we deliver our messages continue to change. It comes down to keeping people informed—and continuing to build relationships in emerging channels.
Rachna Choudhry, Co-Founder, POPVOX
If you’re waiting for your audience to tell you what they want, you’re probably behind. You need to think about what they’re going to need next—as people don’t know what they want until you show it to them. Ask clients what they want—show them ideas and get feedback as you build new tools/products/offerings. In turn, you’ll be able to create better products and better relationships.
Esteban Escobar, CEO & Executive Producer, 5:00 Films & Media
In the video world—we don’t always realize we’re bring disruptive. It’s actually quite personal—and disruption affects us all differently. While disruption can come from various sources—the audience doesn’t change. Branching out, partnering with others and getting in front of the right people at the right time helps us get ahead—not left behind.
For associations, it’s helpful and important to search out what the bigger stories are and how you can become apart of them. Sometimes it’s easy to stay in our comfort zone, however once you step outside of it—that’s where opportunities can be born. That’s where the next big thing might be.